Orange World

Sometimes I think that Orange really is very classy. Orange is currently trying to merge with T-Mobile in the UK. If they get regulatory approval, the combined company will be the biggest mobile operator in the UK.
So isn’t it charming when you open Orange World, their website which is set to be the default homepage on all Orange phones, and see the following?
Orange World
“Full On Adult Films”?
Really?
I’m no prude, but is this deemed appropriate advertising for a company to offer to its customers who include all manner of people? Orange knows that I’m over 18, and it probably also knows that I’m male. But why serve this kind of advertising front and centre?
Most major media operators offer adult material. Many hotel chains offer adult films, and all the TV suppliers have their adult sections for pay per view films. But you wouldn’t expect to turn to the inside front cover of Sky’s magazine and see an ad for their porn offerings would you? Nor would you expect to see BT Vision owning up in those cuddly ads with its couple that they can seek additional material beyond the usual Hollywood blockbusters or old TV series. Those companies tend to promote their more “mainstream” products and programming.
This page was opened while I was taking the train home last night. As far as I can tell, they only deliver these ads after hours – probably aiming it at the post-pub market.
I just find it all very curious, and mostly a bit sleazy on Orange’s part.


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