Judging from my inbox, this how retail works towards the end of the year:
Only x number of days to go. Buy now.
Offers. Buy now.
Black Friday (Actually a full week)
Cyber Monday (Another full week)
Buy buy buy.
Twelve days of Christmas (despite 12 Days of Christmas being after Christmas)
We match everyone else’s one-day sales.
Last order dates – get your orders in now (and hope we don’t use Yodel)
Seriously. You can still order from us. Use next-day delivery!
Orders for Christmas until 7pm tonight!
Still taking orders. Use click and collect!
We can sell you vouchers!
Days before Christmas Eve
Our sale has started.
Many more sales start.
Shop! Seriously! Our sales have started. What else were going to do today? Talk to friends and family?
A handful of other retailers “finally” start their sales.
Our stores are all open at 4am!
New Year’s Day
Have you seen our Easter promotion?