bbc

TV News Channels – Political Pawns

In the last few days, both Sky News and CNN have become tangentially embroiled in ongoing media takeovers. In both cases, there could be an impact on their longterm futures to a greater or lesser extent.

In the UK, 21st Century Fox is trying to takeover complete ownership of BSkyB. In a response to the Competition Market Authority it said:

The CMA should not in its assessment simply assume the “continued provision of Sky News” and its current contribution to plurality

Sky News is widely considered to be loss-making, but nonetheless works well in Sky’s favour in terms of influence. It also obviously provides an alternative news source, has to adhere to impartiality laws, and offers the only rival 24-hour UK news service to the BBC.

Meanwhile in the US, reports place CNN at the centre of a potential block to AT&T completing a takeover of Time Warner. CNN is a subsidiary of Turner Broadcasting, part of the Time Warner empire, and there are suggestions that Time Warner might need to sell this arm to appease the Justice Department. Trump is no fan of CNN of course, calling it “fake news.”

Exactly how profitable CNN itself is, isn’t completely clear. The US version of the channel might be, but it becomes more complex on an international level. But it’s likely that it works well in combination with other Turner properties when negotiating carriage deals.

It sounds as though the case could end up going to court, as it seems likely that both the TV assets of Turner Broadcasting as well as the DirectTV arm of Time Warner (another proposed remedy sale), are key to the basis of the overall acquisition from AT&T’s perspective.

In both instance though, this shows how precarious the news business can be, with proprietors or regulators determining their future in an ever consolidating world. Once news was a highly profitable business to be in, but changes in media consumption have seen business models decline as advertising has shifted online, and there has been less willingness of consumers to pay for news.

And fewer news outlets is definitely a bad thing. When the threat to Sky News emerged, there were a lot of triumphant anti-Murdoch voices happy at the prospect of its closure. That’s despite the channel regularly winning awards, and adhering to tight impartiality rules that all UK broadcasters have to follow. Losing a voice is definitely not a good thing, however much you might dislike a particular presenter.

Likewise, damage to CNN would be a loss in democracy both in the US and globally. Competition keeps everyone honest. And at a time when impartiality is constantly threatened, with well funded government backed outfits from some countries (e.g. CCTV and RT), and other semi-independent broadcasters threatened in other ways (Al Jazeera), independent voices are needed.

Strong, impartial journalism is critical to the foundation of our democracies.

RAJAR Q3 2017

RAJAR

As ever, this post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the past 9 years, and it’s my favourite RAJAR analysis tool. So I am delighted that I continue to be able to bring you this RAJAR analysis in association with RALF. For more details on the product, contact Deryck Pritchard via this link or phone 07545 425677.

RAJAR comes around again, hot on the heals of last week’s ARIAS. These are largely the summer months, and end on the 17th September. Summers during even years are “quiet” in that there are no major (men’s) football tournaments or Olympic games to disrupt normality. But it’s not unusual for stations to see slight dips in audiences with their listeners going away, or spending more time outside and less time listening.

First of all, a quick update on digital listening.

Last quarter, you will recall, digital listening had reached a record high of 48.7%. So what’s it done this quarter?

48.8%.

It’s slowly creeping upwards, but no real growth over the summer. I still anticipate the magic 50% being reached within the next two quarters however.

National and Digital

Radio 1 had a generally good quarter. Following on from gains last time around, they’re up another 1.2% this quarter (although down slightly on the previous year), to nearly 9.7m listeners. Hours have fallen however, down 4.3% on the previous quarter (although a more modest 0.7% fall on the previous year). As has been mentioned here regularly, the impact of hours is the bigger issue for Radio 1 as their listeners spend less time with radio and more time with other audio and video services.

Radio 2 saw growth of 3.2%, which means nearly 500,000 people. It’s up on the previous year as well. In hours, the results are even better with increases of 5.5% on the quarter and 6.0% on the year. Radio 2 accounts for 17.5% of all radio listening.

Radio 3 had a disappointing quarter, down 4.8% in reach on the quarter (although only down 0.7% on the year), while hours fell 11.9% on the quarter and 9.7% on the year. The station has had some recent changes to its schedule and presenters, but these will take time to bed in.

After some very strong performances, Radio 4 fell back a little this quarter down 2.9% on the quarter (and 3.1% on the year). Hours are much more stable however, and none of this is anything for the station to worry about.

Five Live saw its reach dip 4.7% on the quarter and 7.9% on the year. Hours remained broadly flat. The lack of major sports events over the summer is a likely contributor (although it was a different case for Talksport – see below).

Last quarter I note that 6 Music’s slight fall was likely to be a blip, and so it proved. Reach grew 8.7% on the quarter, and 3.8% on the year, to 2.43m. And what do you know? This represents a new record all time high! Hours increased on the quarter although were still slightly down on the year. The station is clearly fighting fit, and almost certainly among the beneficiaries of an ever growing digital listenership.

1Xtra and Asian Network both got quarterly increases, while the World Service fell back this quarter.

Bauer’s key national brands performed well this quarter.

The Absolute Radio Network increased in reach by 1.6% on the quarter (3.7% on the year) now reaching 4.5m people, although hours fell slightly on the quarter, but still managed 5.2% growth on the year.

Within that, the main Absolute Radio brand bounced back from last quarter with a 16.9% increase in reach (but down 6.9% on last year), while hours grew 19.0% on the quarter (and 13.1% on the year).

Absolute 80s saw some modest growth of 1.3% on the quarter (but down 1.1% on the year) in reach, while hours fell both on the quarter and on the year. It is being chased hard by Heart 80s, which saw reach increase 27.5% on the quarter while hours increased 25.2%. Absolute 80s has 1.532m listeners, while Heart 80s has just past the million mark with 1.086m. In terms of hours Absolute 80s has 7.316m v Heart 80s 4.851m. This is going to be a tight battle of the 80s stations.

The Kiss Network itself achieved a record reach of 5.7m, up 5.4% on the quarter (4.8% on the year), with hours growing a substantial 18.7% on the quarter (5.3%) on the year. Kisstory continues to do well with 1.8m reach (up 5.1% on the quarter (13.2% on the year), giving it a new record reach and solidifying its position as the biggest commercial digital-only station.

The Magic Network reach also was a record, with 3.7m listeners, up 3.2% on the quarter. Mellow Magic is the biggest sub-brand with 519,000 but essentially flat on the quarter.

Over at Global, there are some slight declines at the two biggest brands. The Heart Brand (which includes all the Heart stations including digital sub-brands) is flat, slightly falling 0.7% on the quarter (and falling 1.2%) on the year. Hours are up on the quarter however. I’ve already noted that Heart 80s is doing well, and Heart Extra is up on the quarter, but down somewhat on the year. The Heart Network represents all the local Heart stations around the country, and that’s also flat in reach (down 0.8% on the quarter and down 1.2% on the year), while hours are down 5.7% on the quarter (and down 1.2% on the year).

For the Capital Brand, the reach is again basically flat, and hours are up a fraction. Capital XTRA is doing well, up 22.6% in reach on the quarter (and 10.6% on the year), while the main local network is down a little in reach (down 3.7% on both the quarter and year), but flat in hours.

LBC has had another strong set of results, up 2.3% on the quarter (and 15.7% on the year), with hours increasing even more. The station continues to make news with its political presenters – even the stand-ins!

The Smooth Brand had a decent set of results, up across the board, while Radio X performed very well, up 9.5% in reach (20.4% on the year), and up 5.6% in hours this quarter (up 15.5% on the year).

Finally, Classic FM fell back a bit this quarter down 6.0% in reach and down 8.8% in hours. On the year it fared better.

Over at Wireless Group, Talksport had a decent quarter despite a lack of major sport. Reach was up 11.6% on the quarter, while hours were up 31.5% over the same period. The numbers weren’t quite as strong on the year, but the station is closing in on 3m again.

Sister station Talksport2 is also up a little on the quarter, up 1.8% in reach, but down 11.8% in hours.

It wasn’t a good quarter for Talkradio, which is still struggling to find its feet. Reach is down 6.9% on the quarter (and down 15.8% on the year), while hours were down 0.4% on the quarter (but down 17.8% on the year).

Virgin Radio, on the other hand, had a very strong quarter, seeing reach grow a steller 52.7% on the quarter (up 61.2% on the year), with hours up 39.6% on the quarter (and 24.8% on the year). And this all pre-dates Sam and Amy taking over breakfast from Edith Bowman.

London

As ever Radio 4 is London’s real number one. But nobody wants to know about that. How are the music stations doing?

Well Capital is number one in reach, although last quarter’s numbers have taken a bit of a hit. Reach is down 8.1% on the quarter, but up 5.6% on the year. Hours are flat on the quarter but up on the year. This was still early days for Capital’s new Roman Kemp breakfast show. However that’s not good enough to be number one in hours terms. That accolade goes to…

LBC. Their FM reach (AM is a different station) are actually down a 21.3% on the quarter, and hours down a massive 22.9%, but both are up on the year, and last quarter’s figures were massive, so a fall was on the cards. A reminder – I always say you should look at longer term trends than one off results.

As for Kiss? They are down on the quarter in terms of reach, dipping below 2m again. Down 8.7% on the quarter (although up 2.8% on the year). However hours are somewhat extraordinarily up 35.4% to 11.5m in London (that’s a 25.3% increase on the year). That’s the station’s largest hours for a couple of years.

Heart has dropped away a bit, to 1.515m reach, down 10.9% on the quarter (and down 10.0% on the year). Hours have suffered worse though, falling from 8.9m to 7.3m – a 17.8% drop on the quarter and 20.5% fall on the year. That’s not great news for the brand’s flagship station.

Magic has recently changed breakfast show too, with Ronan Keating and Harriet Scott taking charge over the summer. But they’re only partially included here. The station is flat in reach on the quarter (but down 14.6% on hte year), while hours have increased on the quarter, up 13.7%, but are still 11.3% down on the year.

Radio X is pretty flat with reach up 0.4% on the quarter (but 25.4% up on the year), and hours drifting slightly, down 2.5% on the quarter and down 3.2% on the year.

Finally BBC London, which had some record figures last quarter, has seen them fall back a bit, down 26.9% in reach (although up 7.1% on the year), while hours are down 20.6% on the quarter (although up a very similar amount on the year).

The London market is still volatile in the way it’s reported, although as I mentioned at the start, we have to be a little wary over the summer months.

Note

I seem to have written this quarter’s results without using a single chart. I’ll try to right that next time around!

Further Reading

For more RAJAR analysis, I’d recommend the following sites:

The official RAJAR site and their infographic
Radio Today for a digest of all the main news
Go to Media.Info for lots of numbers and charts
Mediatel’s Newsline will have lots of figures and analysis
Paul Easton for more lots analysis including London charts
Matt Deegan will have some great analysis
The BBC Mediacentre for BBC Radio stats and findings
Bauer Media’s corporate site
Global Radio’s corporate site

All my previous RAJAR analyses are here.

Source: RAJAR/Ipsos MORI/RSMB, period ending 17 September 2017, Adults 15+.

Disclaimer: These are my views alone and do not represent those of anyone else, including my employer. Any errors (I hope there aren’t any!) are mine alone. Drop me a note if you want clarifications on anything. Access to the RAJAR data is via RALF from DP Software as mentioned at the top of this post.

RAJAR Q2 2017

RAJAR

As ever, this post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the past 9 years, and it’s my favourite RAJAR analysis tool. So I am delighted that I continue to be able to bring you this RAJAR analysis in association with RALF. For more details on the product, contact Deryck Pritchard via this link or phone 07545 425677.

RAJAR is upon us once more, and so this will be something of a canter through the results. However, I’ll also throw in a few pieces from the most recent RAJAR MIDAS survey that was also recently published, and is very illuminating.

I think I will start with digital listening, since we’re now incredibly close to half of all radio listening being on a digital platform. In this quarter it reached a high of 48.7% of all listening being digital, up from 47.2% last quarter and 45.3% a year ago.

You can see from this chart that progress has been constant over that time. And of course DAB radio is the largest part of that listening. But it’s always worth having a look at internet listening, because that seems to be growing much faster. Apps improve, and data packages increase. You may even have seen improved 4G coverage!

Internet listening is now up to 8.8% of all radio listening. Also a new high.

If you just look at 15-44s, then internet listening goes up to 14.6%. This is becoming an important platform.

Overall 49.2m people listen to the radio each week – an all time high. Although we should be careful to note that RAJAR updates its population estimates in Q2 each year, and as the UK’s population continues to rise, you would expect listening to rise – even if radio listening is actually “flat.” And so it is that 90% of the population listen to the radio, which is in line with previous quarters.

Each radio listens for 21.0 hours a week, which actually represents – just – a record low under the current RAJAR methodology. This isn’t necessarily surprising, since as I’ve said here before, it’s not so much reach and listening hours that are challenging radio the most, particularly in younger demos. But average hours are worth keeping an eye on.

National and Digital Services

Radio 1 will be pleased to have bounced back from some awful results last time around. They are back up to nearly 9.6m listeners, representing an increase of 5.3% on the quarter and a 1.4% increase on the year. In terms of listening hours, they’ve done very well this time with 64.3m hours which is the best they’ve had for nearly two years now. Last quarter does look much more like a “blip”, but this audience remains challenging and other metrics undoubtedly come into play as far as the station goes.

Radio 2 saw a small decrease across the board in its listening figures, with a fall below 15m for the first time in a few quarters. Notably hours fell too, down 6.0% on the quarter and down 3.0% on the year. But with 14.8m listeners tuning in for an average of 11.7 hours a week, they’re not exactly struggling. Obviously we do now know that their presenters are generally fairly well remunerated!

Radio 3 saw its reach breach 2m again, up 9.4% on the quarter, yet down 6.3% on the year in reach terms. There was a similar trend with hours.

Radio 4 had a stronger quarter in reach terms, rising to 11.6m. By the skin of its teeth, that’s a new record reach for the station, breaking the previous reach set in Q2 last year. Obviously there continue to be one or two things in the news which may well be helping. Hours were down a bit on the quarter, however, while being up on the year.

Five Live had a second successive disappointing quarter, being fractionally down in reach on the quarter, but more substantially down on the year. They’ll be keeping an eye on hours too, with 35.0m down 14.5% on the 41.0m they had a year ago. Obviously there’s no major football tournament this year, and the end of the football season wasn’t quite the story it was a year ago.

In a massive shock, 6 Music has somehow not achieved a record audience this quarter! Reach is down 4.9% to 2.2m, while hours dip below 20m. The latter in particular feels a bit like a blip and will be worth returning to next quarter.

I’ll note that the World Service is up 19.4% in reach terms this quarter, and 28.5% up on the quarter in terms of hours.

LBC has had another exceptional quarter, up 14.5% to 2.0m, and up 11.8% to 21.6m listening hours. These are both records in terms of the station in modern times, since it went national. The station really is going from strength to strength.

Absolute Radio was down 3.0% on the quarter and a little more on the year to 2.1m, while hours were down 1.8% on the quarter, but up 15.8% on the year. Absolute obviously has Dave Berry beginning his new drivetime show from this October, while this quarter (just) saw the departure of longtime presenters Geoff Lloyd and Annabel Port from that slot. We won’t truly be able to see the outcome of that change until the Q4 figures come out early in 2018.

Classic FM had a strong quarter with reach up 7.8% to 5.8m, while hours were up nearly 16% to 40.3m. Those both represent the best numbers the station has had since the first half of 2011, so a really great set of results for the team in Leicester Square.

Talksport on the other hand, has not had a good set of numbers this quarter. They’re down 3.9% in reach on the quarter, and down 20.3% in reach on the year. Hours are worse, down 16.6% on the quarter, and down 28.2% on the year. As with Five Live, there’s been no major football tournament this summer, and the end of the season wasn’t perhaps as exciting as in some other years. However, the reach is the worst since 2010, and hours the worst since the end of 2003. You must think that News UK can help the station with some solid marketing, but also wonder if we’ll see some significant programme changes. Some of those audience losses can be balanced against some growth in Talksport 2, which achieved its best results so far, with 336,000 reach and just short of 1m hours.

Talkradio has also seen some positive shifts, with its reach and hours both healthily up in percentage terms. It now has 275,000 reach with 1.1m hours. Those results put the station about on a par with Virgin Radio which was down in reach but up in hours on the quarter. It has 364,000 listeners spending 1.1m hours with it. The challenge for Wireless Group (and owners News UK) was always supporting all these new brands over the early part of their existence. Speech radio in particular is not necessarily a cheap format.

The Capital Network jumps back up 3.8% in reach and 3.1% in hours this quarter, with the overall brand (including Capital XTRA) similarly improving. Overall they have a reach of 8.6m reach with 48.4m hours. Does Global have Radio 1 in its sights?

Sister Heart Network is basically flat in reach, and down 3.6% in hours on the previous quarter. The overall Heart Brand is up 2.8% in reach but down 0.9% in hours. It reaches 9.2m a week with 67.0m hours. A recent trip to the cinema suggest that they’re spending on the brand currently (although the cheery ad perhaps felt at odds with Dunkirk, which we were about to see).

Over at Kiss, reach is up 4.6% to nearly 4.4m, while hours are down slightly 2.8% on the quarter. The overall Kiss Network (including the very successful Kisstory which itself achieved record figures of 1.7m reach and 7.5m hours) is up 6.4% in reach although down 2.0% in hours.

The Magic Network has seen its audience grow 2.0% to 3.6m this quarter (down a little on the year), while hours have slipped 3.5% on the quarter and about the same on the year.

Finally let’s enter the battle of the 80s. Absolute 80s has increased its reach this quarter by 11.3% to 1.5m, although it’s slightly down on the year, and hours have fallen 9.4% to 7.4m. They’re the lowest they’ve been since Q3 2014.

So what’s happened, and why did I call this a battle? Well Heart 80s has happened. They’ve come in with a reach of 852,000, which is slightly over half the reach of Absolute 80s. Meanwhile they’ve got 3.9m listening hours – again just over half what Absolute 80s achieved.

I would imagine that Global will be delighted with those numbers, while Bauer is disappointed. I’ve mentioned previously that Bauer moved from the Digital One DAB multiplex to the presumably cheaper D2 multiplex. However, that multiplex covers significantly less of the population, and that move in itself saw a decrease in listening almost certainly as a direct consequence. In the meantime. Global saw an opportunity to put a new 80s service on Digital One, and Heart 80s is the result. You can assume that some listeners who lost access to Absolute 80s on DAB have now started listening to Heart 80s. While Absolute 80s is comfortably ahead as things stand, that has got to be a mini-battle worth watching in the future.

London

As ever, the biggest station in London in reach is… Radio 4. It’s up 7.4% in reach. But nobody ever wants to hear that. They want to know about the music stations.

The next biggest station in reach terms is Capital, who’ve had another great result, up 3.3% in reach 2.3m. Hours are up a bit too.

Kiss has had a good result this quarter, and is just behind (if we exclude Radio 2) with 2.0m listeners up 13.8% on the quarter, although down on the year. That’s quite a bounce back for Kiss. Hours are up a little too.

Then it’s Heart with 1.7m listeners, up an astonishing 21.9% after a couple of really poor quarters. Again, listening is down a little.

Skipping past Radio 1, we get to LBC with 1.4m listeners, up 31.6% this quarter, and up 9.2% on the year. But of course it’s the hours of LBC that really do well with 15.7m hours, it can rightly claim to be London’s most listened to commercial station (Radio 4 has more).

Absolute Radio is struggling in London right now with 637,000 listeners, down 17.6% on the quarter and more than 25% on the year.

But I’d finally just note that BBC London is up a colossal 88.8% on the quarter in reach terms and 156% in hours to 621,000 and 3.3m hours. Now while I’m dubious about massive jumps either up or down, 621,000 represents an all time record reach for the station under the current RAJAR methodology!

MIDAS

Finally, I thought that it was worth having a little look at the recently published RAJAR MIDAS survey. This examines listening against other types of audio listening, including on demand music streaming (OMS) services such as Spotify, mp3s, vinyl and so on. It’s important to note that the research is carried out separately to the main RAJAR survey, and as such, isn’t directly comparable. Nonetheless, the most recent set of data was published last week, and it seems as good a time as any to check out some numbers.

It’s always worth looking at the Share of Audio % which shows what radio is “up against.” Some might think that radio’s very retro, and that nobody listens to anything other than Spotify and podcasts, because that’s what they do as a cutting edge media-type. Of course this isn’t true as the chart below shows.

Share of Audio - Summer 2017

That chart shows that live radio dominates listening with 76% of (non-visual) audio. That’s down very slightly from 77% in the last spring release. Other facts that come out of the survey include:

  • 26m people, or 49% of the population haved downloaded a radio app for their phone, with on average users have 2 apps.
  • 5.6m adults listen to a podcast in any week, with smartphones being the most popular device. That’s up from 5.5m in the spring MIDAS survey.
  • 4.2m adults use listen again or catch-up services.

Obviously listening trends change substantially by age group.

You can instantly see that OMS listening is the most significant difference between age groups. Amongst 15-24s, this listening accounts for 23% of all listening, while only accounting for 1% of listening amongst 55+’s.

The growth in listening to OMS amongst 15-24s is quite alarming. There’s no other way to put it, since in Winter 2016 it was 21%. How big will this slice of the pie continue to grow to?

What devices are people using? Well analogue and digital radios are at the top of the list in terms of share, but it really depends on how old you are. For 15-24s, the smartphone is key – and there’s often not a radio built into these (or if there is, it’s pretty bad). But computers are also really important for this group. Only 36% of their time is spend with traditional radios compared with 62% overall.

One final thing worth looking at is what people are listening to by device. I wanted to highlight this, because the Amazon Echo is included. Now, although I don’t have the full data tables for MIDAS research, I suspect that the Amazon data will be on very small sample sizes, so should be treated with caution. However, if it’s in any way indicative, it shows that Voice User Interface devices like the Echo could be very important ways of listening to the radio in the future. Ahead of any other internet connected device that MIDAS measured, more live radio was consumed on the Echo.

As someone who owns two Echos, I can attest to the fact that it’s easily the most painless way of listening to the radio full-stop. You just bark your order at the device and it starts!

(I will note that “digital tracks” don’t seem to show up in the Echo’s results, and since you can listen to services like Spotify and Amazon Music on the devices, I would be very wary of the absolute numbers here. Something to watch in future. [UPDATE: Actually, I was misreading the chart. The “On Demand” represents On Demand Music Services including Spotify. It’s actually personally owned Digital Tracks that you can’t really play via an Echo and is therefore missing – well you can but it’s very fiddly and limited. Thanks to Mike for pointing this out. I still suspect the sample is small, so would be wary of absolute numbers, but the fact remains that Live Radio is crucial part of the Echo audio experience.])

The full publicly available summary is available here on the RAJAR website.

Further Reading

For more RAJAR analysis, I’d recommend the following sites:

The official RAJAR site and their infographic
Radio Today for a digest of all the main news
Go to Media.Info for lots of numbers and charts
Mediatel’s Newsline will have lots of figures and analysis
Paul Easton for more lots analysis including London charts
Matt Deegan will have some great analysis
The BBC Mediacentre for BBC Radio stats and findings
Bauer Media’s corporate site
Global Radio’s corporate site

All my previous RAJAR analyses are here.

Source: RAJAR/Ipsos MORI/RSMB, period ending 25 June 2017, Adults 15+.

Disclaimer: These are my views alone and do not represent those of anyone else, including my employer. Any errors (I hope there aren’t any!) are mine alone. Drop me a note if you want clarifications on anything. Access to the RAJAR data is via RALF from DP Software as mentioned at the top of this post.

Free to Air Cricket

Today brings some interesting news, with the ECB actually allowing some free-to-air cricket on TV screens in the future. The BBC has done a deal to see the return of cricket to its channels for the first time since 1999.

You will recall that in 1998, Channel 4 secured the rights to most international cricket, notably including Test cricket. One Test was aired on Sky, who until that point had made do with smaller competitions and notably overseas tours.

In many respects Channel 4 really improved TV coverage, and despite some awkward business of trying to show both cricket and Channel 4 Racing on the same afternoons (with Film 4 often being used as an overspill channel), they were very successful.

In its final season Channel 4 saw a peak audience of over 7m watch England win the 2005 Ashes. Thousands turned out for an open-top bus parade that ended in Trafalgar Square.

Cricket was on top.

And then, for the most part, it disappeared from our screens. Sky had outbid Channel 4 for exclusive coverage of all domestic cricket. The ECB had taken Sky’s cash ahead of any interest in keeping the game alive.

The ECB continued to work exclusively with Sky renewing deals right through until 2019.

The only free-to-air cricket that appeared on our screens were Channel 5’s highlights packages and some IPL cricket on ITV4 (Which has since also moved to Sky). There’d be an occasional tourist game against Scotland on the red button but that was it.

Earlier this year, the BBC did show highlights of the ICC Trophy, and we have also seen some in-game digital clips appear on the BBC website. But for live cricket, you “only” had the unparalleled Test Match Special.

In the meantime participation in cricket had fallen, and most counties were now propped up financially by the ECB.

T20 had come along, and while the riches of the Indian Premier League might seem impossible to replicate in Britain, the success of Australia’s Big Bash seemed distinctly replicable.

That tournament runs for 35 nights in a row on free-to-air Channel Ten, garnering significant audiences for its city-based franchise structure. (It should be noted that Channel Ten is suffering severe financial pressures currently, and either rival Channel Nine will win the rights next time around, or some of the games may go subscription only).

So the ECB has now conjoured up a city-based franchise format, meaning that some big counties will miss out and need to be paid off. That also means that the new format will be in addition to the existing T20 Blast series which will continue to be competed at county level.

And then of course there are the existing four day County Championship games as well as one day competitions, all of which need to be squeezed into the cricket season.

Add into the mix central contracts, extended period of Big Bash, IPL, one-day internationals, T20 internationals and Tests, all of this means that big names are rarely seen in their “home” counties.

Still, that’s the mess of contemporary cricket.

Which all brings us to today’s news that the BBC has done a deal for cricket with the ECB. It doesn’t start until 2020, because Sky still has exclusivity until 2019. But the BBC will be showing:

  • Two England men’s home T20s (of a total of 4-6?)
  • One England women’s home T20
  • 10 matches from the domestic men’s T20 city-based franchise series, including the final (out of a total of 36 matches, all of which will be on Sky)
  • Up to 8 matchs from the women’s T20 city-based franchise series including the final
  • Highlights of home Tests, One Day Internationals and T20 Internationals
  • Highlights of women’s internationals
  • Digital clips of men and women’s internationals, plus County Championship, One-Day Cup and T20 matches
  • Test Match Special wins radio rights to all competitions through until 2024

So the live coverage will exclusively be T20 formats, with other competitions receiving highlights treatment.

Sky has regained rights to everything else, including exclusive live coverage of home Tests. BT Sport, which is thought to have bid, has not come away with any rights. Notably, it has bought rights to Australian cricket meaning that it will be the exclusive rights holder to the Ashes Tour this winter (assuming the massive pay dispute there is sorted out).

In total, the deal is said to be worth £1.1bn over five years – quite a jump from previous deals, with Sky’s last deal £260m over four years, and then extended a further two. That said, there wasn’t significant growth over the last two deals. This all suggests Sky sees a great opportunity in the new T20 competition.

Still, this all goes to show that getting eyeballs in front of your sport is essential if you want to see any significant growth in it. And perhaps other sports will learn from this.

The ECB has learnt the hard way.

Daytime TV Killed the British Bank Holiday

What do the following film genres mean to you?

  • War films
  • James Bond
  • Carry On films

To me they all scream Bank Holiday TV. You may have had plans to go out somewhere, but an annoying drizzle meant that you’d rather stay at home and see what’s on the box.

But in fact, that’d be wrong.

Maybe the Bank Holidays of yesteryear were like this, but these days you’d be hard pressed to differentiate a Bank Holiday’s output from any other Monday’s programming. No longer do we get much in the way of specials, one-offs or film premieres. There’s relatively little live sport left on free-to-air TV, and instead, the regular daytime schedule is extended into the Bank Holiday regardless.

Is the family at home? Or are you having a bit of a lie-in? No longer do you get to feast your eyes on anything different. It’s the regular diet of Jeremy Kyle, Homes Under the Hammer, Escape to the Country and Loose Women.

Indeed flicking through the dreary line-up during the recent May Day Bank Holiday, I had to sense-check that I hadn’t somehow taken a standard day off work by accident. It was wet outside, and if I wanted some actual entertainment, it’d be either be a DVD or Netflix.

But perhaps I was wrong? Was Bank Holiday TV that good in the past? I decided to find out by exploring previous listings.

I’ve taken a look at the TV on Spring Bank Holidays – the last Monday in May – over the last forty years by looking at the Radio Times every ten years from 1977 to date. (I didn’t have access to the TV Times, so ITV and Channel 4’s listings only start in 1997.)

1977

I said above that the last Monday in May is the Bank Holiday, but in 1977 the Spring Bank Holiday was the following week because this was also the Queen’s Silver Jubilee celebration weekend. The Radio Times featured an embroidered image of the Queen on the cover of their Souvenir Issue.

BBC One’s daytime schedule was sport focused. Following a Laurel and Hardy film, it was one-day England v Australia cricket and then Frank Bough presenting a Bank Holiday Grandstand that also featured Powerboat Racing (Murray Walker on commentary duties), Racing from Chepstow and Athletics from Leicester.

BBC Two opened at breakfast for some Open University programming, before closing down at 7.55am. It opened again briefly for Play School (Julie Stevens and Brian Cant), before closing down once more. It only reopened after lunch for the film Holiday in Mexico, before showing the end of the cricket.

The BBC One early evening started with Disney Time presented by Noel Edmonds, a showing of the film Scott of the Antarctic, The Music of Morecambe and Wise and a regular Starsky and Hutch. After the news, it was Silver Jubilee: Fires of Friendship, featuring live coverage of beacons being lit spreading out from Windsor up and down the country. Raymond Baxter presented it, and the Radio Times carried a handy map of all the bonfire sites. The evening ended with the film I Start Counting starring Jenny Agutter and Bryan Marshall.

BBC Two was also showing a patriotic film that evening with Laurence Olivier’s Henry V. That was followed by Neil Diamond, an episode of Women at War and a short play under the banner of Second City Firsts.

1987

In 1987, Noel Edmonds was the Radio Times cover as host of the SOS Star Awards on Saturday evening. But we’re going to concentrate on Monday’s TV.

For BBC One, that meant a Monday edition of Grandstand featuring England v Pakistan one-day cricket, the golf PGA Championship and coverage of The Milk Race cycling (with Phil Liggett and Hugh Porter on commentary duties).

BBC Two’s daytime saw You and Me, followed by several hours of Pages from Ceefax, before a Walton’s TV-movie spin-off, and continued cricket coverage took over.

Later in the evening, BBC One had Wogan, Bob’s Full House, Ever Decreasing Circles and then the film Staying Alive. After the news, there was an all-star celebration of 100 years of Hollywood.

BBC Two gave over the entire evening to the opera Turandot, broadcast live from the Royal Opera House and simulcast on Radio 3. It ended the evening with highlights of some the day’s earlier sport.

1997

In 1997, the cover featured Lenny Henry.

BBC One had Herbie Goes Bananas, followed by Disney’s Robin Hood. After a brief visit to Ramsey Street for Neighbours it was three hours of Spartacus.

Over on BBC Two there was Steve Rider presenting the PGA Championship from Wentworth for much of the day. But there was still time for Teletubbies, The Phil Silvers Show, and the film Rancho Notorious.

ITV was basically showing films all day. A fantasy film called Master of the World, starring Vincent Price and Charles Bronson (together at last?), Captain Ron with Kurt Russell, and then a true classic in Rio Bravo.

Channel 4 had a series of repeats including Bewitched and The Crystal Maze, before the film Challenge to Lassie and then Racing from Sandown Park. They did find space for Fifteen to One and Countdown.

Channel 5’s schedule looked more normal than most with regulars like Leeza, The Bold and the Beautiful, Family Affairs and Sunset Beach. But it did have the premiere of Teenage Mutant Ninja Turtles III in the afternoon (Strong competition for that I’m sure).

Into the evening and BBC One had Red Nose Awards, Auntie’s TV Favourites, and Here and Now, with Sue Lawley interviewing The Spice Girls. A regular Eastenders was followed by Radio Times cover star Lenny’s Big Amazon Adventure and the start of a new series of Birds of a Feather. Following a later than usual news, it was the premiere of the film Staggered with Martin Clunes. Carry on Camping rounded off the evening.

BBC Two had Computers Don’t Bite with Carol Vorderman and Adrian Chiles, Mr Bell Goes to Westminster following Martin Bell taking on Neil Hamilton in Tatton, The Antiques Show with Francine Stock and Tales from the River Bank. The big film was Lorenzo’s Oil with Nick Nolte and Susan Sarandon.

ITV had regular episodes of Wish You Were Here…? and Coronation Street. Then it had A Royal Gala for the Prince’s Trust, hosted by Sir David Frost and Joanna Lumley and featuring Gary Barlow and Jennifer Aniston.

Channel 4 was celebrating Sitcom Weekend all that evening, including Desmond’s, George and Mildred, Rising Damp, Father Ted, Cheers, and the film Up Pompeii.

Channel 5’s evening saw the premiere of, er, Revenge of the Nerds IV: Nerds in Love, and an episode Jack Docherty’s chat show.

2007

In 2007, Daniel Craig (as James Bond) was the cover star, and the magazine included a free “Giant Springwatch Wallchart.” It also asked the question of the latest Doctor Who episode: “Is this the scariest episode ever?” (Talking about the episode Human Nature).

By now, the schedules were feeling a little less special. BBC One had a morning of Animal Park, Homes Under the Hammer, To Buy or Not to Buy, Cash in the Attic and Bargain Hunt. Not that different to 2017 in some respects. After lunch it was old episode of ‘Allo ‘Allo!, Keeping Up Appearances and Murder, She Wrote. Then we got films of The Parent Trap and Father of the Bride Part 2.

BBC Two began with blocks of CBeebies and CBBC programming before running the popular TV movie High School Musical. This was followed by the John Wayne film, The Comancheros, followed by regular episodes of Living in the Sun, Escape to the Country, Flog It!, Eggheads and Weakest Link.

ITV was also now running a nearly normal schedule of The Jeremy Kyle Show, two episodes of 60 Minute Makeover, Loose Women, half an Inspector Morse repeat (part one had been the previous Friday), and For the Rest of Your Life. At 4.00pm it ran the 1983 film, Agatha Christie’s Sparkling Cyanide.

Channel 4 broke up its regular morning block of sitcom repeats with Mighty Morphin Power Rangers: the Movie, a Pirates of the Caribbean 3: T4 Movie Special and the film Alaska with Thora Birch and Charlton Heston. It ended the afternoon with Countdown, Deal or No Deal and The New Paul O’Grady Show.

Channel 5 was showing a standard set of The Wright Stuff, Trisha Goddard, House Doctor, House, and then the films/TV movies, The Madness Within and Perry Mason: The Cast of the Lost Love.

BBC One’s evening was basically a standard issue Monday evening with Celebrity Masterchef, an Open All Hours repeat, EastEnders, Panorama, New Tricks and Not Going Out.

BBC Two’s evening was also standard fare, with a new series of Springwatch, the third in a documentary series Power to the People and only The Pledge with Jack Nicholson being an unusual film addition. At midnight viewers could spend two hours with Springwatch Nightshift.

ITV’s evening was mostly identical to any other, with Emmerdale, Coronation Street, Airline, more Coronation Street, and then the film Ocean’s Eleven. The evening was rounded off with The Championship featuring play-off highlights.

Channel 4 at least had a film in early peak with the premiere of Star Trek: Nemesis before the documentary Brits Get Rich in China. Then it was ER, Sport’s Dirty Secrets and late night repeats of Sex and the City.

Channel 5 had Airplane! Before highlights of the cricket (long gone from free to air TV), Fifth Gear, Paul Merton in China, Prison Break and the film Anaconda.

2017

Which all brings us right up to date, and I’m embedding some of my patented* (*they’re not patented) annotated Radio Times pages into this blog. This week’s edition has a The Beatles and Sgt Pepper because, er, there’s a re-issued CD boxset out?

(Click through if you can’t read what it says)

Radio Times 29 May 2017

This is near enough a completely usual Monday. All the daytime staples are there. The tiny amount of sport consists of highlights packages. The PGA golf, long a Bank Holiday tradition, now finishes on a Sunday like every other tournament, and is live on Sky, like every other tournament.

Only Channel 5 actually makes an effort, running a classic film in the afternoon (The Searchers), and launching their new mini-series sequel on The Kennedys.

The only way you’d know it was a Bank Holiday from these schedules would be to notice that the news is either shortened or completely missing from the schedules. Otherwise, it’s as you were.

Summary

The shift away from holiday programming to regular scheduling hasn’t been a fast one, but in recent years it feels like it has sped up.

In the 70s and 80s we didn’t really have daytime TV – indeed channels might actually shut down for a bit. But that left space for sport, for which there was no satellite competition. And the end of the football season meant that there was a range of sport available. There have always been films, but truth be told, they’ve not always been great. There have been some titles here that the best film critic would need to go away and look up.

Yet today, we’re almost at a point where the most you can expect is that the news might get shortened a little, BBC Two might run a film in place of Newsnight, and that’s about it. We don’t get special events, or one off specials any longer. Daytime and evening schedules run year around, and make little to no account for anything else. Certainly, if I’d been examining the May Bank Holiday, I’d have included the World Snooker Championships, long a staple of BBC TV over the period. But it feels like schedulers don’t really make the effort any longer.

Undoubtedly, Britain’s Got Talent and Springwatch are big draws for their respective channels, but there’s not even a non-soap drama to be found (unless you count Channel 4’s Loaded which is more drama-comedy).

It is true to say that we don’t get nearly as many repeats as we used to (a curious Guardian piece recently asked if the age of repeats was at an end. I would argue that this has long happened). Most drama on the main channels is first run in primetime. Even massive hits like Line of Duty or Poldark don’t get peaktime repeats.

And it’s also true that we have more access to entertainment. In the seventies, you’d have to wait until ITV showed Jaws before you got a chance to see it. Only with the rise of VHS, satellite TV, DVD, downloads and Netflix, did the audience gain control. However, ITV will still run one-off Maigrets, while the BBC and Channel 4 can have premieres of some of the films they’ve backed.

We’re said to be in a golden age of television; indeed “peak TV.” There’s so much good stuff, or “must-see TV” that we struggle to keep up. Are you watching the new seasons of House of Cards? Or The Leftovers? Or American Gods? Or Twin Peaks? Or The Americans? Or Doctor Who?

Season 7 of Game of Thrones is coming soon, perhaps you want to binge watch the previous six seasons? Or seven seasons of The Walking Dead?

Instead of moaning that ITV hasn’t bothered to change its Bank Holiday schedule from a normal one, perhaps I should understand that they know beyond their regular audience, anyone else watching TV will be doing so on their own terms. Watching iPlayer, Netflix, YouTube, Amazon, ITV Hub, Now TV or Walter Presents boxsets.

Bank Holiday TV is a thing of the past.

RAJAR Q1 2017

RAJAR

Once again, this post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the past 9 years, and it’s my favourite RAJAR analysis tool. So I am delighted that I continue to be able to bring you this RAJAR analysis in association with RALF. For more details on the product, contact Deryck Pritchard via this link or phone 07545 425677.

It’s RAJAR time again, when the UK radio industry releases a new set of listening figures. And this is the first release of 2017, featuring a smattering of new stations.

In overall terms, there are a few declines this time around. Overall radio is down 2.4% in terms of listening compared with the previous quarter, although it is up 1.7% on the same time last year. Reach too is down slightly on the quarter but up on the year.

In particular, BBC radio seems to have taken a bit of a hit this quarter, being down 2.9% in reach and 3.6% in hours; whereas commercial radio is only down 1.2% in reach and down 0.8% in hours.

In reach terms, the BBC and commercial radio remain very evenly with matched with commercial radio just edging the BBC with 64% reach compared to the BBC’s 63%. While in share terms, the BBC has 53% of radio listening compared with commercial radio’s 45% (the other two percent or so is non-RAJAR measured radio services).

Overall 89% of the population continue to listen to the radio at least once a week – a figure that has remained constant for many years now.

Digital share is something everyone in the industry pays attention to, and it’s now up to 47.2% of all listening being digital – that’s a big jump in the post Christmas RAJAR period. And it’s really closing in the symbolic 50% digital level.

National and Digital Services

It hasn’t been the best quarter for Radio 1, with reach down 4.8% on last quarter and down 8.1% on last year. It now reaches 9.1m people a week. Five years ago it was reaching 11.1m a week. Obviously its target audience is the most challenging of the BBC’s radio services to target, as I’ve said on many occassions before. While listening was again down on the quarter, it was actually up fractionally on the year. Again, Radio 1 will look to its iPlayer and YouTube footprint.

Radio 2 is also down a little both on the previous quarter and the previous year in terms of reach. But it’s nothing to write home about, and the station remains vastly larger than any other in the country (and many other stations in the world – although I would point to the BBC World Service English service reaching 66m a year…). Hours are very strong though, and although it they’re down slightly on this time last year, those were record numbers then. Radio 2 is still a beast of a station.

Radio 3 had what can only be described as a disappointing quarter, down 11% in reach on both last quarter and last year. Hours were particularly poor, down nearly 20% on last quarter and 15% down on the year. It’s not clear to me what’s happened, but the current listening levels are within the bounds of what it has done previously over the last few years.

While Radio 4 has fallen away from it’s Brexit high a couple of quarters ago, it’s still 5% up on the year in reach and nearly 6% up on the year in hours. This is a good set of numbers, and the station has had a reach of over 11m for four quarters in a row now, when historically 10m was more its norm. Sister station Radio 4 Extra has also had decent numbers.

Five Live has had a disappointing set of numbers too – perhaps not able to capitalise on such a fairy tale Premier League season. It’s down 6.5% in reach on last quarter and down 7.5% on the year. While hours aren’t as bad, it’s interesting that in these highly politicised times, Radio 4 continues to do well, but 5 Live doesn’t.

6 Music, needless to say, confounds all of this. It’s up in everything meaning that it has also once again set record reach and hours figures. It has 2.351m listeners spending 23.4m hours a week with it.

As with Five Live, Talksport hasn’t done so well this quarter, being down 9% on the quarter and 12% on the year in terms of reach. Hours are much better with even a slight uptick on the quarter. Although with less than 3m reach and 20m hours, they will want to do better. Sister station Talksport 2 showed a slight dip on this quarter still hovering around the 250,000-300,000 range for its reach. Hours are a bit more concerning being 10% down on the quarter.

Talkradio got a bump in hours, but is down a little in reach to 238,000. While I’m convinced that there’s room for more speech radio, perhaps it needs further tweaking. Meanwhile Virgin Radio was up in reach and up in hours. While it has yet to return to the levels of the first set of numbers it posted, this at least is encouraging.

Classic FM ticks on by, flat in reach on the quarter, but up nearly 5% on the year. Hours are down slightly on the quarter but up nearly 7% on the year. It comfortably stays north of 5m listeners and has around 35m listening hours putting it in a good place.

Absolute Radio is up slightly on the quarter, and essentially flat on the year in terms of reach. Hours is much better story, with something of a bounce back from last quarter, being up 12%. Across the entire Absolute Radio Network, reach is down a little, but hours are up, and the brand has 4.2m reach and 33m hours (similar to the size of Classic, but with a much more valuable target audience for advertisers).

Radio X is making solid progress nationally up 5% on the quarter in reach and up 6% on the year. Hours are also up, and with a fair wind, it should break 10m listening hours within the next quarter or two. It certainly seems to have some traction.

LBC nationally is performing outstandingly well. it has just short of 1.8m listeners (up 6% on the quarter and up 16% on the year), while hours are closing in to 20m. Listening is up a whopping 27% on the year! This is one station aside from Radio 4 that really is prospering right now.

Capital is doing decently across its whole brand. While reach and hours are down a little on the quarter, they’re up on the year, and the brand still has 8.3m listeners spending 47m hours across the various Capital stations.

The Heart Network and Brand’s listeners (the latter includes Heart Extra) have drifted away a little in recent quarters and this is no exception. Nothing stunning, but still downwards. It’ll be interesting to see if a recent new TV ad does much to turn its fortunes around.

The Magic Network got bolstered this month (see below), but it was still down a little in reach. Hours are better, with now more than 20m Magic hours across the network. Magic too has recently invested in a TV ad, the results of which won’t hit until next quarter.

The Kiss Network has fallen back a little for the second quarter in a row, with a reach still just ahead of 5m, while hours have fallen back below 30m. The brand has done really well to maintain its audience when you compare it with the difficulties Radio 1 has had.

The Smooth Brand is not one I think about a lot, but it’s a real performer for Global with 5.4m reach and nearly 40m hours. It dipped a little this quarter but is a very solid performer if it can hang on to that listening.

Finally a couple of new stations. Union Jack, which has been on the air for several months now, has posted a reach of 71,000 with 265,000 hours. It’s a low cost station (broadcasting at easily the lowest bitrate of any DAB music services), but it probably needs a larger audience in due course.

Meanwhile Magic Soul, which began as a summer pop-up, has a reach of 242,000 and hours of not inconsequential 1.3m. A decent enough start for the service from Bauer.

Finally there’s Share Radio. It has just announced that will be coming off DAB soon, continuing as an online-only service. It posted its first set of numbers, with 17,000 reach and 40,000 hours. The difficulty the station has is that it’s demographic target market is far too specialist for RAJAR to accurately capture. It’s analogous to Bloomberg TV which previously came off BARB in the UK because although the service is definitely on in the right offices and on the right trading floors, it’s not something that the BARB panel can easily pick up.

Breakfast

I’ll leave others to spend more time on breakfast, but Nick Grimshaw saw his show fall as the overall station did. He’s down 4.2% in reach on the quarter and 5.4% down on the year. Unfortunately for him, that’s the lowest Radio 1 breakfast show figure since the current RAJAR methodology started back in 1999.

Over on Radio 2, Chris Evans put on nearly 2% to his audience this quarter – that’s nearly 9.4m listeners. Down a little on this time last year, but still a very successful show.

In commercial terms, Bauer has the top two shows in the Kiss breakfast show with Rickie, Melvin and Charlie with 2.1m listeners, while Christian O’Connell across the Absolute Radio Network is just behind with 1.9m listeners.

London

Who’s number one in London? Well of course it’s actually Radio 4. But you probably want to know how the commercial rivals stack up.

Capital can still shout loudly about that position. With 2.2m listeners, it’s jumped a frankly unlikely 30% on the quarter bouncing back from last quarter’s low. Looking back, that really does look like a freak quarter. Kiss is the next closest in reach with 1.8m listeners.

However in hours terms, LBC gets the crown with 11.5m hours (up 28% on the year!). This compares with 10.8m for Capital and 9.2m for Heart.

(Sorry, I’ve just realised I managed this report without a single chart. I promise to do better in future!)

Further Reading

For more RAJAR analysis, I’d recommend the following sites:

The official RAJAR site and their infographic is here
Radio Today for a digest of all the main news
Go to Media.Info for lots of numbers and charts
Mediatel’s Newsline will have lots of figures and analysis
Paul Easton for more lots analysis including London charts
Matt Deegan will have some great analysis
Media Guardian for more news and coverage
The BBC Mediacentre for BBC Radio stats and findings
Bauer Media’s corporate site
Global Radio’s corporate site

Source: RAJAR/Ipsos MORI/RSMB, period ending 2 April 2017, Adults 15+.

Disclaimer: These are my views alone and do not represent those of anyone else, including my employer. Any errors (I hope there aren’t any!) are mine alone. Drop me a note if you want clarifications on anything. Access to the RAJAR data is via RALF from DP Software as mentioned at the top of this post.

In Advance of The Nightly Show

This evening, ITV launches its big new entertainment gamble – The Nightly Show. They’ve taken over The Cochrane Theatre near Holborn, and for the next eight weeks they’ve also taken over The News At Ten’s slot. (Recall, this is the slot that only a year ago, the then Media, Culture and Sport Minister was wondering if the BBC should vacate to let ITV have an unimpeded run. Hmmm.)

There have been four weeks’ worth of pilots, and the USP of the show is that it will have different guest host presenters each week, beginning with David Walliams tonight. John Bishop and Gordon Ramsey are also lined up.

I confess that I’ve heard a couple of slightly off-putting things in advance of the show. There’s the suggestion that it won’t be especially political, which is odd in these political times. In an interview in The Guardian today, Kevin Lygo, ITV’s Director of Television is reported as saying:

‘”It’s not satire with a capital S,” he says. “They’ll poke fun at the news in a broad way, just as most chatshow hosts do.”‘

With a hope that they create lots of viral videos, it feels like it wants to be more James Corden than Samantha Bee or John Oliver.

But you have to set that against a time when we’ve got Brexit, May, Corbyn, Farage, Trump, and right-wing nationalism across Europe. While I wouldn’t necessarily suggest bringing it back (they already tried to an extent with Newzoids), Spitting Image was nothing if not political.

So I wonder if hidden camera japes and audience surprises are quite right? In any case, don’t Ant & Dec already do that with aplomb on Saturday nights?

Interestingly, in the US, Stephen Colbert has recently been overtaking Jimmy Fallon for the first time, with the suggestion that it’s because he’s taken a more political line following the election of Trump. Colbert comes from a background of devastating political satire on Comedy Central; Fallon ruffled Trump’s hair.

I also think we need to be bit careful making comparisons with some of these US shows.

Jimmy Fallon, Stephen Colbert and Jimmy Kimmel all air at 11.35pm on the coasts, not 10.00pm as The Nightly Show will. James Corden and Seth Myers air at 12.35am; long after any sensible person with a job has gone to bed.* This is also why producing viral videos like Carpool Karaoke segments is so important for Corden and his peers.

Calling a show that airs at 10pm a late-night show, is not just misleading, it’s wrong. Upwards of 10 million people are still watching UK TV at that time.

It’s also worth noting that the biggest chat show failure of recent times in the US, was when NBC gave Jay Leno a nightly 10pm slot for a while when he stepped down from The Tonight Show (before booting out Conan O’Brien and dropping Leno back in at 11.35pm, in a particularly unedifying moment in US late night TV show history). Arguably that was a different type of show, and the TV landscape at 10pm in the US is very different to ours.

However, one thing is clear. This show will undoubtedly take a bit of time to find its legs. So tomorrow’s overnights, which will be eagerly pounced upon, along with those of its leadout show, series three of Broadchurch, should be taken with a large pinch of salt.

As for the pushing back of The News at Ten – which becomes simply The ITV News, no doubt without the bongs – I would suggest ITV simply settles in that slot on a long term basis. It then won’t compete directly with the BBC, and at 10.30pm there’s no reason why both a more analytical Newsnight on BBC2, and a more mainstream ITV News can’t exist simultaneously. The downside for ITV is that on really big news days, the ratings for the BBC Ten O’Clock news will soar, while late local news bulletins and football highlights will take ratings hits.

* In the central timezone, these shows are on an hour earlier. But the over 60% of the US population gets these shows at the later time.

Hans Rosling – Forming His World View on Facts; Not Feelings

In my recent RAJAR piece, I made reference to the sad news that Professor Hans Rosling had died.

Rosling was a Swedish professor of global health, and had found fame in a series of videos and programmes – notably beginning with a widely shared TED talk – that elucidated stories behind data in a way that made that data understandable. And he did this remarkably well.

Over the weekend BBC Two repeated Don’t Panic – The Truth About Population, which if you haven’t seen it, is well worth spending some time with. Some of your preconceived notions and worldviews will be shattered.

Then at the start of this week Tim Harford presented a really superb special edition of More or Less on the BBC World Service to remember Hans. It included memories of the man from people who knew him and worked with him, as well as excerpts from some of the programmes he’s made over the years.

I can’t recommend it highly enough.

In particular, I went to watch the live broadcast of a programme Rosling contributed to on the spread of Ebola in west Africa, and the ways in which it was combatted. Extracts appear in the special edition of More or Less.

Towards the end of the episode, there was a very powerful moment when producer Ruth Alexander, recalled visiting him at home at the end of last year. Rosling had appeared a number of times on More or Less, and made other programmes for the BBC. He’d still been keen to do another interview, even though he was very ill at the time with pancreatic cancer.

Alexander: “He said to me, ‘Please will you carry on this in your future work?’ And I think what he meant was, will you carry on looking at the facts, forming your world view and reporting on the state of the world based on facts. Not feelings; not what you think is probably true. But what is demonstrated by the facts and the statistics before you.”

Presenter Tim Harford agreed that this was a challenge to all of us.

RAJAR Q4 2016

RAJAR

Once more, this post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the past 9 years, and it’s my favourite RAJAR analysis tool. So I am delighted that I continue to be able to bring you this RAJAR analysis in association with RALF. For more details on the product, contact Deryck Pritchard via this link or phone 07545 425677.

All views here are my own!

The first RAJAR release of 2017 represents the results of radio listening at the end of 2016, measuring up to and including the week before Christmas.

In overall terms, radio remains strong. 90% of the population listen to the radio at least once a week, listening for an average of 21.5 hours a week – just over three hours a day. The average age of a radio listener is 47 (excluding under 15s as RAJAR does), and all these have been pretty constant over time. But who “won” RAJAR, as I was asked in the office today?

National and Digital Services

Well it’s not Radio 1. The station is down in reach and hours, down 3.2% in reach on the quarter and down 7.4% in reach on the year. Hours figures are slightly better. Radio 1 will of course point you towards their online successes including their YouTube channel. But they’re in tough position, as are many stations aimed at a younger audience. As I mentioned in a piece on some separate RAJAR Midas research last week, 15-24s are far likelier to be using streaming services. That also means, incidentally, that Radio 1 will continue to struggle to try to drag its average age down from 35 (Again remembering the under 15s aren’t really counted).

Radio 2 probably isn’t the “winner” either. I mean, it is in the sense that it’s by far the biggest station in the country, but reach was a fraction off this quarter, down 0.6% on the quarter and down 2.7% on the year. Hours were up though, to back over 180m a week.

Radio 3 did well this quarter, up on all measures – notably up 7.2% in reach and 17.0% in hours on last quarter, the best the station has had in 14 years. But the overall winner?

Radio 4 did very too. It’s reach was fractionally up on last quarter and 3.7% up on last year. And it has recorded its best ever listening hours under the current methodology (which goes back as far as 1999), up 8.4% on last quarter to 133m.

I would think that you would squarely put that down to a tumultuous political period both at home and abroad.

I think Radio 4 may have a strong shout.

Five Live did very well too, perhaps for very similar reasons. While it’s audience wasn’t record breaking like Radio 4’s, reach was up 3.8% on the quarter while hours were up 4.6%. A new football season won’t have harmed things, but either way, this was a very solid result for the station.

At some point 6 Music is probably going to have to stop breaking records, but it hasn’t reached that point yet. While its reach was fractionally down on last quarter’s record size, it is still 5.8% up in reach terms on the year. More to the point it now has record hours, with more than 23m, up 6.5% on the quarter and a massive 15.1% on the year. The average 6 Music listener is 43 and listens for a record 10 hours a week.

Radio 4 Extra had a good quarter, up 6.9% in reach and 10.7% in hours on the last quarter. On the other hand, without nearly as much cricket, Five Live Sports Extra’s performance plummeted downwards.

Absolute Radio had a pretty awful quarter, down 19.0% in reach and down 13.8% in hours. But this came after a record breaking quarter last time, and their current figures are still both up on the year – suggesting that last quarter’s results were, how shall we put this politely, “freak.” The station still performs well.

Absolute 80s, its biggest digital brand climbed after last quarter’s slight dips. The station was up 4.9% in reach and 10.8% in hours on last quarter. But it’s still down from where it was a year ago, down 3.5% in reach and 4.5% in hours. Undoubtedly a consequence of switching from D1 to D2 as I’ve mentioned in the past.

Classic FM had a fairly uneventful set of results down in a few measures but up in reach on the quarter. The station performs consistently well with just over 5m listeners and around 35m listening hours. With an average of 6.6 hours per listener, this is in line with recent RAJAR results. Go back a few years and it was over 7 hours, and the station might like to get people listening a bit longer.

LBC reports itself nationally on a six month basis, and its latest signing, I think you know who, only started presenting this quarter. I’m slightly surprised to see its reach and hours were down quarter on quarter, reach down 6.4% and hours down 3.6%. This obviously came after the Brexit vote. However, post the referendum, it’s clear that Radio 4 has done very well as people try to understand what it actually means. So I’m surprised the station has fallen back a little. Perhaps LBC’s audience preferred the run-up to the referendum, while the Radio 4 audience needed to then make sense of it. I’m probably being too simplistic. However LBC is still well up on the year, 17.2% in reach and 25.4% in hours.

TalkSport’s results are a little mixed with reach up to over 3m again (up 5.3% on the quarter), after dipping just below that last time. But hours are back down to 18.3m after a couple of quarter at over 21m hours. Colin Murray left the station in this period, and that had a knock-on shake-up among talent. Average hours are still above six.

TalkSport 2 is continuing to improve however. In its third set of results it has its best reach to date at 294,000, although hours slipped a little. The station is performing consistently, and will take time to grow.

The other new stations that Wireless Group launched on D2 last year are suffering a little however. TalkRadio was well down on both reach and hours from last quarter, with a reach of 252,000 and 615,000 hours. Average listening of only 2.4 hours per listener is very low for a speech station. Virgin Radio is also down with 324,000 reach and 758,000 hours. I suspect that what both of these are going to need is some serious investment in marketing. Picking up a recent copy of Saturday’s Times, I did notice a Virgin Radio ad in the Saturday Review section. I’m not sure the extent to which News UK’s newspapers are providing advertising space for these radio services, but I suspect that continued marketing investment is going to be needed.

Kiss saw some decent results with an increase in reach by 1.1% and hours up 7.4% to 22.7m, while Magic saw dips in reach on both the quarter and the year nationally, while hours were up on the quarter and down on the year.

Radio X nationally saw it’s reach fall back a modest amount on the quarter, but still be up 2.4% on the year. In terms of hours it’s up 2.2% on the quarter and a mighty 34.4% on the year.

In terms of the big networks, the Capital Network was down slightly this quarter (-3.3% in reach and -2.6% in hours), but up on the year (+3.9% in reach and +4.3% in hours). The Heart Brand was basically flat from last quarter which is when it was introduced as a measurement with the addition of the new Heart Extra (which itself did not have a happy second result).

The Big City Network has been in the news over the last couple of days, following the publication of some very restrictive sounding style guidelines that were published on social media. In RAJAR terms, the stations’ performance this quarter was pretty flat.

The Absolute Radio Network reported its largest ever reach with over 4.5m (up 1.3% on the quarter and up 3.3% on the year). Notably Absolute Radio 90s and Absolute Radio Classic Rock both had record reach figures this quarter too. Could 90s be the new 80s?

Breakfast

I won’t say too much about breakfast except to report some of the bigger changes. Nick Grimshaw had some good results for this quarter, being up 2.2% despite Radio 1’s overall fall in reach. Chris Evans also increased his reach slightly on the quarter, although like Grimshaw, he was down on the year.

The Today Programme on Radio 4 was up 11.7% on the quarter and 20.3% on the year, to nearly 7.5m listeners a day. This undoubtedly reflects Radio 4’s overall audience increase as mentioned above.

Christian O’Connell had another set of record reach figures in spite of falls on the main station. He’s tantalisingly close to 2m daily. But Rickie, Melvin and Charlie have the biggest national commercial breakfast show with over 2.2m, up 20% on the previous quarter. Melvin Odoom, of course, had mixed luck in this period being kicked off Strictly in the first week of the 2016 season, but returning to win the Christmas special. So it’s hard to say what impact that may or may not have had on the show.

Chris Moyles on Radio X continues to pick up listeners slowly but surely with 717,000 this quarter, up 2.0% on last quarter and up 7.2% on last year.

London

The biggest commercial station in London is Kiss, with 1.86m listeners – up on last quarter but down on the year. Capital just pips Magic for second place, although it has fallen below 2m again with its lowest reach since 2007. Magic has also seen its reach fall this quarter.

Next largest is Heart, although it’s figures are in freefall right now – down 19.1% on the quarter and 24.3% on the year. I’d wait another quarter to thoroughly check there’s a trend, but it really does seem there is.

Of note is the fact that Radio X has increased its reach this period to 430,000 – up 13.8% on the quarter. It’s still down on the year, and it feels that there’s work to be done there.

Commercially, breakfast in London is all over the place, with nearly every breakfast show changing a double-digit percentage from last quarter. And none of them have over a million listeners. That’s not a healthy state of affairs.

The best placed is the Kiss breakfast show with 983,000, up 15.2% on the quarter (although down on the year). It leads the Capital breakfast show by just over a million. Dave Berry is down 15.4% on the quarter and 18.4% on the year. Of course, he is shortly off from Capital to Absolute Radio, so it’ll be really interesting to see who Capital gets. Will it be a reshuffle of the current deck, or will they look for a personality not necessarily known for radio?

Magic is third biggest, and shows the smallest change in the market, being up just 5%. LBC is fourth, and shows good growth being up 16.2% on the quarter and 4.3% on the year.

Heart’s breakfast show really isn’t performing too well right now. Jamie and Emma are down 18.6% on the quarter and 29.3% on the year. And while Christian O’Connell had an excellent result nationally, his London figures are poor, down 16.2% on the quarter and 10.4% down on the year.

I confess that I’m slightly concerned about a small trend in under 35s not listening to the radio at breakfast at all.

I’ve kept the chart’s base at 0 to be fair, but note a very gentle downward’s slope, and a sudden extremeness in variability towards the latter period of the chart. Something to watch.

Digital Listening

Digital listening is down very fractionally to 45.2%, and reach is at 57.9%, but neither is especially concerning. Next quarter will add some new Christmas devices into the mix, and will probably bring some continued growth.

Others

There are always a couple of new stations in RAJAR, and this quarter is no exception. Perhaps most notably, Thames Radio is being measured for the first time. The service is available on DAB in London and online, featuring some very famous radio names from yesteryear including Neil Fox, Pat Sharp and Tony Blackburn amongst others. Their first RAJAR sees a reach of 15,000 and hours of 13,000, which must be said, is a disappointing set of results.

Bubbles

On Tuesday this week came the news that Hans Rosling, statistician and professor of global health, had died aged 68. He had a way of making dry sound statistical stories vibrant with his presentation technique and imaginative charting won him world fame. He presented TED Talk videos and a couple of BBC documentaries. All are worth checking out.

There was a nice piece on The Today Programme on Radio 4 yesterday with Evan Davis and Professor David Spiegelhalter of the Royal Statistical Society, talking about the impact he had as a statistical storyteller.

Specifically, working with Gapminder, he developed a way to animate data using bubble charts to help tell some of those statistical stories. Those who have been reading my RAJAR blogs over time, may recall I used to publish RAJAR charts using those animation techniques on this page – bubble charts. I only really stopped because they were becoming a little too unwieldy, and Google Charts weren’t properly able to cope with the underlying volume of data.

However, I thought that it was worth bringing back at least a cut down version of one of these charts following Rosling’s death. So the bubbles are sort of back.

The below chart tracks a selection of national radio stations and brands over time. I’ve limited the list to those who report quarterly data.

(If you’re attempting to see this on a mobile… well good luck! Try a laptop later on.)

So you know what you’re looking at, in the default settings as I’ve published it, the x-axis is the average age, while the y-axis displays % male. So a station in the top right-hand corner would be an elderly male station, while a station in the bottom left would be a young female station.

The size of the circle is related to that service’s total hours.

If you hit the big “play” button, you can watch the stations shift and change slightly over time.

Probably the most interesting station to watch is 6 Music as it gets larger and very slightly older over time.

As I say, I’ve by no means included every station, and in particular those that I’ve chosen are national three-month services. Perhaps I’ll return to a bigger version of this another time.

Further Reading

For more RAJAR analysis, I’d recommend the following sites:

The official RAJAR site and their infographic is here
Radio Today for a digest of all the main news
Go to Media.Info for lots of numbers and charts
Paul Easton for more lots analysis including London charts
Matt Deegan will have some great analysis
Media Guardian for more news and coverage
The BBC Mediacentre for BBC Radio stats and findings
Bauer Media’s corporate site.
Global Radio’s corporate site.

Source: RAJAR/Ipsos MORI/RSMB, period ending 18 December 2016, Adults 15+.

Disclaimer: These are my views alone and do not represent those of anyone else, including my employer. Any errors (I hope there aren’t any!) are mine alone. Drop me a note if you want clarifications on anything. Access to the RAJAR data is via RALF from DP Software as mentioned at the top of this post.

RAJAR Q3 2016

RAJAR

Once again, this post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the past 9 years, and it’s my favourite RAJAR analysis tool. So I continue to be delighted to be able to bring you this analysis in association with them. For more details on RALF, contact Deryck Pritchard via this link or phone 07545 425677.

All views here are clearly my own!

Just when you weren’t expecting it, along comes another RAJAR.

Overall, among all radio listeners, the quarter that includes much of the summer has seen a slight decrease, which is a regular seasonal thing. Reach has fallen 1.1% from last quarter’s record level but is still up 0.7% on last year. Hours are fairly stable too, down 0.7% on the quarter but up 0.4% on the year. Some – but notably not all – of the Brexit highs from last quarter have righted themselves, and we’ve got a second set of numbers from a whole host of new services.

National and Digital Services

Last quarter we saw a swathe of new services arrive on RAJAR, and indeed this quarter sees a first result for Heart Extra – a creditable 664,000 with nearly 3m listening hours.

But let’s have a look at the other newbies and see how they’re settling in after the flurry of activity around launch. TalkRadio has probably done the best, seeing some very solid numbers with a 36% increase in reach to 304,000 and a 63% increase in hours to close to 1.4m hours. Notably, the average number of hours spent listening to TalkRadio is up to 4.5 – not quite enough for it to be many people’s first choice station, but a solid secondary choice. I would expect this audience to continue to grow. I’m not sure to what extent News UK is promoting its services in its sister papers, but The Sun seems like a solid stablemate for the station.

TalkSport 2 hasn’t done so well, and is down 12.3% in reach (-3.0% in hours). While the football season began during this RAJAR period, it takes a little time to get up and running. So another quarter is needed to get a sense of where the station is at. Notably its older sibling had a poor performance this quarter, which only partly reflects that this period was post Euros. The station was down 13% in reach on the quarter, but 9% on the year. Hours were much more solid, down 1.3% on the quarter but up 2.7% on the year. The station has seen a couple of schedule changes recently with Colin Murray replaced by Jim White – although the latter hasn’t yet really been reflected in these figures. Virgin Radio is also probably a little disappointing, down 15.6% on the quarter in reach and 13.8% in hours.

Finally, Radio X saw a 6.4% increase in reach and a 14.4% increase in hours. I think the best you could probably say about that is solid, but the marketing and talent costs for the station surely need to warrant a larger audience than the current 1.265m reach that the station has.

Elsewhere, there will be some slightly tempered relief at Radio 1 where reach has increased 4.4% on the quarter (down 6.5% on the year), and up 5.0% in hours (down 7.4% on the year). It’s still just shy of the 10m mark though, which the station will be looking to return to.

Few will be too tearful that Radio 2 has lost a few more listeners down 1.0% in reach on the quarter and 3.5% down in hours. It’s still by far the biggest station in the UK, some 4m clear of the next biggest station Radio 4.

Radio 4 itself is down a little this quarter to 11.2m, but is up on last year at the same time. Coming in a period after the Brexit vote, that’s perhaps not surprising. Although it remains a busy time for politics, the same pattern seems to have been reflected in post Brexit newspaper ABC figures.

Radio 3 has had a bit of a fall this quarter, surprising in a Proms quarter. You may recall that they achieved some recent record figures in the last quarter, but now it’s below 2m again in reach.

Over at Five Live, they will probably be disappointed with a 6% decline in reach and 12% fall in hours during a quarter that included the Olympics. It should however be noted that year on year performance is relatively flat.

Classic FM has had a poor quarter too in reach terms, down 4.2% on the previous quarter and down 3.8% on the year. Hours are much more stable however.

Absolute Radio has had a strong quarter, up 21% in reach on the quarter and 24% on the year. In hours terms, it’s also a positive story with hours up 22% on the quarter and 17% on the year. Similarly, the Absolute Radio Network is net positive, with up in reach and hours on the quarter. But that slightly disguises the fact that Absolute 80s has fallen again. It’s reach is down to 1.458m (down 7.8% on the quarter and down 7.2% on the year), with hours down 1.4% on the quarter and 7.6% on the year. There has been a clear decline since the station moved from the Digital One to Sound Digital multiplex earlier this year. As a result, Kisstory (which is also carried on a range of local DAB multiplexes as well as Sound Digital) is now the largest commercial digital only service.

Kisstory has had some great results this quarter, up 4.6% in reach (23.3% on the year), and an essentially unbelievable 58.7% in hours (76% on the year). I’ve no idea quite what’s happened here, but I’d probably wait until next quarter before making too many pronouncements. Either way, these are both record results for the station. Kiss, on the other hand, has had a poor national result, down 10% in reach on the quarter (down 7.1% on the year), and down 6.7% in hours (down 8.4%) on the year.

[Updated] And 6 Music had yet another record quarter, up 3.4% to 2.342m. Hours were broadly flat, but well up on the year.

Magic has a mixed result with a slight increase in reach on the quarter (up 2.7%), but a fairly dramatic fall in listening hours (down 15%).

The Capital Network did well this quarter, growing its audience by 2.6% on the quarter and 8.1% on the year. It also saw growth in listening hours.

The Heart Network did OK too, up 1.6% in reach and 3.6% in hours. It was down on the year however.

Finally, LBC actually bucked the post-Brexit trend nationally, seeing its reach increase 4.2% and hours up 4.6%. Year on year these figures are remarkable – up 21.6% in reach and 32.7% in hours.

Along with Absolute Radio, I’d say that LBC had the standout set of results this quarter.

Breakfast

I won’t dwell on breakfast too much this time around except to note that Chris Evans saw his reach fall 4.4% this quarter (down 3.9% on the year) to 9.058m.

Over on Radio 1, it’s another disappointing set of results for Nick Grimshaw – his worst to date. He now has 5.249m listeners, down 3.4% on the quarter and down 9.1% on the year.

Meanwhile across the Absolute Radio Network, Christian O’Connell has just superseded his previous best ever results with a new record set of listeners – 1,949,000. That’s up 1.4% on the quarter and a massive 14.6% on the year. His is the largest commercial breakfast show in the country.

London

Last quarter there was something of a surge in London with a massive growth in listening. This quarter, that seems to have righted itself to a degree. All Radio listening was down 2.8% in reach but down 6.1% in hours in the capital. However, year on year, the reach is up 3.1% and down just 1.6%. So I would think of this as a correction.

The figures are similar for both BBC Radio and Commercial Radio, with the latter losing a little more reach. But in London, Commercial Radio continues to lead the BBC with 51.2% of listening compared with the BBC’s 42.5%.

One consequence of all of this is that Capital becomes the biggest commercial station in London in both reach, despite seeing an 11.2% fall in reach and a 12.2% fall in hours.

Kiss has had a poor result all around and that means that they lose they’re just pipped by Heart (9,179,000 v 9,177,000 hours!) who lost a relatively modest 2.4% in reach.

The biggest commercial station for hours is LBC, despite actually seeing a massive dip in both reach and hours on last quarter – down 23.3% in reach and down 27.6% in hours. I’d firmly put that as a consequence of Brexit however since year on year, they’re up on both measures.

Magic is also notable since it has bucked the London trend and grown 10.5% in reach (5.4% in hours). Hours are down on the quarter, but up on the year.

Radio X really is suffering in London. It’s at just 378,000 in reach, down 14.5% in reach (and 25.4% down year on year). Hours are steady.

Finally BBC London has had a poor result on the back of last quarter’s decent one, back down 17% in reach and 40% in hours.

Digital Listening

Digital listening has grown again, from 45.3% of all listening, to 45.5%. The chart below shows the extent to which this is driven by different platforms, with notably DAB accounting for nearly one in three hours of radio listened to.

More interesting perhaps is that among 15-24s, digital listening has now reached 50%! (It’s also reached 50.1% among 35-44s for the record).

While overall radio listening continues to fall among this age group, that listening that they’re now doing is much more likely to be digital, with internet streaming quickly approaching DAB as the preferred digital platform.

The following series of charts is perhaps useful.

While the digital/analogue chart above got close in 2013, this is a clear trend.

15-24s

It’s easy to become obsessed by youth listening, but as well as the behaviourals of how younger people listen (I hesitate to say “millennials” since that’s ill-defined, and a constantly moving goal), the volume of listening is important to consider.

This chart shows that while the overall proportion of radio listeners who are 15-24s has declined over time, the proportion of hours they account for has fallen even faster. So in Q2 2007, 15-24s accounted for 15.9% of all radio listeners and 13.3% of the time spent listening, in the most recent quarter this has fallen to 13.7% of all radio listeners and just 9.4% of listening hours. This is an increasingly hard audience to reach.

Here’s another worrying chart. It shows the proportion of 15-24s with no radios at all. Sure, they can stream or listen via digital television, but streaming sessions still seem to be much shorter – your phone or laptop can do so much more to entertain you after all.

While these aren’t stratospheric numbers, the rate of “no radio” ownership growth is large, and considering how trivial it is to own a single radio (e.g. your alarm clock), this is still a concerning trend. Even the much vaunted LG phone with DAB has done little to change things, and pretty much none of the flagship phones of 2016 have included any kind of working broadcast radio chip.

Station Repertoire

Radio listeners are remarkably loyal. In a world of an ever growing multiplicity of radio stations, the average radio listener listens to just 3.0 services. But this number varies by station, so the chart below has a select list of services and the number of stations listeners to each of those services listens to.

In other words, Radio 2 listeners are basically average, listening to on average 3.2 services (including Radio 2). At the other extreme, Virgin Radio listeners have a repertoire of 6.2 services.

As is perhaps understandable, it’s digital stations, who often act as “secondary” services who have the largest repertoires. In the industry vernacular, the station you listen most to is your first preference or “P1”, followed by your P2 and then P3 choices. Radio directors always want their listeners to be P1s.

Further Reading

For more RAJAR analysis, I’d recommend the following sites:

The official RAJAR site and their infographic is here
Radio Today for a digest of all the main news
Go to Media.Info for lots of numbers and charts
Paul Easton for more lots analysis including London charts
Matt Deegan will have some great analysis
Media Guardian for more news and coverage
The BBC Mediacentre for BBC Radio stats and findings
Bauer Media’s corporate site.
Global Radio’s corporate site.

Source: RAJAR/Ipsos-MORI/RSMB, period ending 18 September 2016, Adults 15+.

[Updated to include 6 Music which I somehow overlooked!]

Disclaimer: These are my views alone and do not represent those of anyone else, including my employer. Any errors (I hope there aren’t any!) are mine alone. Drop me a note if you want clarifications on anything. Access to the RAJAR data is via RALF from DP Software as mentioned at the top of this post.