If you want to see film trailers, the best place to visit is, of course, Apple’s Quicktime Trailer site. Indeed the main reason to continually upgrade your version of Quicktime is so that you can see things like the latest V for Vendetta trailer in all their glory. Unsurprisingly video iPod downloads are available for many of the films too.
So this begs the question, why doesn’t Sony have a PSP trailer site of a similar style? Yes, if I visit the site of the big 2006 Sony Pictures films, such as The Da Vinci Code’s website, I can download the trailer for PSP. But that’s in the minority.
I don’t know how many video iPods have been sold compared with PSPs, but if I were Sony, I would put together a big site with trailers from other film companies as well as my own. It’s really not counter-intuitive for Sony to be effectively promoting their competitor’s films since most consumers choose to see films based on their content, not their distributing company. And you can can buy UMDs of films from most major studios.
Sony Connect is supposedly being relaunched soon with the PSP to be an intergral part of the landscape. To get people using the site, allowing you download free movie trailers would be a smart move – the same way Apple gets you using iTunes to get free podcasts. Once you’re there and registered, actually buying something is a hop and a step away.