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Newsworthiness of Product Launches

Rory Cellan-Jones has a pretty spot-on analysis of a certain company’s new product announcement yesterday. The argument put to him is that a new model of Ford Focus probably affects more people. I’m not sure that in hard numbers it does, but the point is well made.
Now if Bic launched a new version of the Biro…
(Via John Naughton)

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