In this week’s excellent episode of the Reply All podcast, Alex Goldman and PG Vogt explore the question Is Facebook Spying On You?
In particular, a number of people are of the belief that the Facebook app is listening to what you’re saying and that’s the only way to explain why things you were talking about with your friends are suddenly appearing as ads in your Facebook timeline.
Now in fact there are lots of reasons why Facebook could know this information, and the episode digs into the issue of online ad tracking, which is remarkably sophisticated these days – and/or creepy. Facebook tracks your internet behaviours across many sites who use the Facebook Pixel. Essentially it’s tracking code that follows you around vast parts of the web. It’s this technology that also explains why that pair of shoes you were looking at during your lunch break then follows you elsewhere around the web.
Facebook records thousands of pieces of data about each user, and then further utilises location data from the app and location data of your friends’ apps. In turn this means that you might see products that your friends were looking at because it can infer that you might have mentioned them. (Interestingly, just after listening to this episode the Facebook app on my phone performed quite a sizeable update that required me to log in again. The first thing it asked for was permission to turn on location services. Denied!)
This remarkable technology, along with smart algorithms that will make inferences based on people’s behaviours means that as Facebook says, it isn’t actually using the microphone on your phone to listen to you.
But the tracking they manage seems to be practically magical to many people, so they infer that Facebook must be listening in!
So my question is this: Does it actually matter that Facebook isn’t using the microphone on your phone. If their tracking is so exceptional and accurate, that it becomes creepy, people will rationalise it as meaning they must be doing it.
And if people believe something to be true, it really doesn’t matter if it’s not actually the case.
Note: I write all this in the knowledge that I have microphones in my home that do stay live all the time, and report data back to Amazon and Google. The difference is that I trust those organisations more. It’s difficult to put my finger on why that is, but it feels that they’re more up front and honest about what they’re doing.