World Cup 2018 TV Coverage – A Few Early Thoughts

We’re only a short period into the third day of this World Cup, and we’ve already been lucky enough to see a World Cup classic in the Portugal v Spain fixture. That had it all, and although I really don’t like Diego Costa, and I really really don’t like Cristiano Ronaldo, I do recognise class when I see it. And we saw it. Danny Murphy will have to live down his line that Ronaldo couldn’t get that free kick up and down over the wall from that distance, before the man did precisely that with a spectacular free kick that gained him a Spain equaliser and his hat-trick.

But I’m not really going to talk about the football, which has been mixed thus far.

Let’s start with the worst aspect of this World Cup so far – the graphics. They are awful.

The pictures are provided by a company called Host Broadcast Services who cover the game as FIFA dictates. HBS provides the world’s TV stations with its pictures, and these come adorned with FIFA’s graphics. Those graphics during the game are limited to the lower third of the screen, allowing broadcasters to insert their own scoreboxes and logos in the top left or right hand corners.

I assume FIFA’s marketing people has dictated the font which is called Dusha (see an example at the top of this post) and was created especially for this tournament by a design agency called Brandia Central. It’s obvious been designed to convey both a Latin alphabet with design elements that convey the Cyrillic alphabet. FIFA is using it on all its marketing materials in this World Cup.

But the problem is that it’s not very legible – especially so for those with less than perfect eyesight. And FIFA is using it for many of the graphics packages in the coverage.

Choice of typeface is not my main complaint however. That’s the “Goal Scorers” information. During games, the HBS feed brings up the current score in a ‘lower third’ caption (or chyron). It appears at roughly 10 minute intervals, as well as the end of each half and after goals. The end of halves caption is fine because the action has finished and the designers seem happier to take up more screen real estate. If there are multiple goal scorers for a side, then the caption takes up more space.

But the mid-game captions, which are useful for those coming late to the game who want to see the scorers, the captions are terrible. Instead of showing all the goalscorers at once – as Sky, the BBC, ITV and BT all manage to do – they show one scorer at a time, with them slide on and off the screen. They’re too fast to easily read in a small font, and they’re on a loop. So when the score was 3-2 to Spain last night, we saw the following on the screen during the loop:

Ronaldo 4′ (P) – Costa 24′
Ronaldo 44′ – Costa 55′
Ronaldo 4′ (P) – Nacho 58′
Ronaldo 44′ – Costa ’24
Ronaldo 4′ (P) – Costa ’55

And so on until the caption disappeared.

It’s confusing and useless. How many had Ronaldo scored at that moment? I saw his name and lots of 4s.

I don’t doubt that it’s complicated to not include so much information that you fill the screen with goalscorers, and that you keep fonts at a size that works for the whole world (Graphics also have to be ‘4:3 safe’ for those watching on older non-widescreen televisions). But the solution here is a mess, and it needs to be changed immediately.

ITV’s highlights package is disappointing. I was still buzzing from the Portugal v Spain game last night, so I thought I’d catch ITV’s highlights too. They have some good pundits and it’d be nice to hear from them. And there was a highlights show at 10:45pm so I tuned in. What a waste! No studio presentation at all, and a commentator, Joe Speight, who I wasn’t familiar with. At first I thought this was a World Feed commentary (The default English language feed that any rights owner can take from HBS), but it wasn’t. I think the commentary was done ‘off-tube’ from the Broadcast Centre – an increasingly common practice for less relevant games. The commentator often has several screens to look at beyond what we see, but they’re obviously not actually in the stadium. For what it’s worth, most of the games being broadcast in the US on Fox will be done this way. Of course, Russia is a big country, so it can be a logistical nightmare trying to move people around.

However, it was less about the commentary, than hearing what Gary Neville, Lee Dixon et al thought about it. Or not, because ITV didn’t put together a full show. They will for highlights on England’s game on Monday which the BBC has live.

Other things:

  • I’n really bored of Mark Lawrenson being a professional grouch. It’s the World Cup and you’re lucky you’re there. I’m not saying you should sugar coat poor games, but let’s try not to be completely miserable from the first game. So yes, I do want to see the VAR graphics showing the ball crossed the line. Because you know what, another couple of centimetres, and it’d have been ruled offside.
  • Where is ITV’s studio? [Update: Next to the BBC’s. See more details below] They’re not in a mobile studio in Red Square like the Beeb. But it’s so nondescript that Mark Pougatch and co could be in London.
  • The BBC lets you choose the 5 Live commentary on their games (or no commentary at all), but watching via Sky at least, you’re forced to watch in SD. I want HD and the choice of audio!
  • I’m liking the fact that interviews with non-English speakers are being subtitled rather than dubbed. It feels much more modern.
[Update: I’m told that ITV’s studio is right next to the BBC’s in Red Square. Indeed, as I suspected, there’s an entire temporary structure with several nations’ studios. Fox Sports is also there.

You can see rear of the structure in a photo in this piece. So why did I wonder otherwise? It’s because ITV’s window out to the square can be turned into a “green-screen” where they project images from the ground they’re about to go to. ITV loves using this kind of technology – see the News at Ten, which is one big virtual studio. Seemingly they’ve done something clever with their windows to turn them into a green-screen when they want to. Either there’s some kind of clever reflectivity going on – or they just lower green blinds. Anyway, it’s strangely disconcerting, whatever the Radio Times thinks. And I’m not even going to get into the pseudo-dome they’ve virtually added to their studio. Still – at least it’s not Matthew Lorenzo in an underground studio in Dallas, as ITV was in 1994 for no obvious reason.]

3 Comments

  1. I’ve been thoroughly spoiled with the NBC coverage of the premier league over here in the US. Commentary team of Arlo White, Graeme Le Saux, and Lee Dixon are just great.

    The World Cup is being covered by Fox. And the commentary is a disaster. During the England game yesterday Tottenham were called “The Spurs”, and they couldn’t even pronounce Kieren Trippier’s name. It was better with the sound off to be honest.

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