Category: Podcasts
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YouTube Podcasts in the UK and the YouTube Advertising Conundrum
This is something of a follow-up to my recent piece about YouTube and podcasts. As ever, these are my personal views and don’t represent those of my employer. This week, YouTube officially launched podcasts in YouTube Music in the UK. Separately, some details of how advertising in podcasts on the YouTube platform might work. From…
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Edison Podcast Metrics UK – Addendum
Last week I wrote about Edison Research’s newly published Top 25 UK podcasts in Q2 2023. Go back and read that if you haven’t already. Melissa Kiesche is Senior Vice President at Edison Research and is responsible for the data, and James Cridland interviewed her on this week’s Podnews Weekly Review and it’s well worth…
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YouTube and Podcasts
Introduction Earlier this week, Google announced that their Google Podcasts app will be discontinued in 2024. They are instead pointing listeners to YouTube Music: “Looking forward to 2024, we’ll be increasing our investment in the podcast experience on YouTube Music — making it a better overall destination for fans and podcasters alike.” To facilitate this…
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Edison Podcast Metrics UK – Top 25 Q2 2023
Updated with more information on the recall methodology and to note that BBC data is based on BBC Sounds listening. Having trailed it at The Podcast Show in London, Edison Research today published the first full findings of their Podcast Metrics survey for the UK. The survey was conducted by interviewing 2,273 weekly podcast listeners…
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Spotify Grifts
I confess that I’m fascinated by a series of grifts that have been reported on recently with respect to Spotify royalties. Let’s go through some of them, and explore whether they hold up. The 30-Second Get-Rich-Quick Track This comes from a JP Morgan finance analyst who claimed in an FT piece that someone could create…
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Getting Your Podcast Promo Code Right
A short PSA about podcast promo codes. There’s a certain advertiser on podcasts right now who has a podcast promo code in the copy, which is absolutely fine. But they specify in the copy that the promo code listeners should use for the discount must be, “All lower case.” Really!? Is there really any kind…
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Edison Podcast Metrics UK
This week I’ve been at the London Podcast Show 2023, and I’ll write more about that in another entry. But one of the big announcements that came out of the event was that Edison Research is launching their Edison Podcast Metrics in the UK. In the US, Edison Research has been producing what have effectively…
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Ofcom UK Podcast Survey 2023
Ofcom has just published its latest Audio and Podcasts survey data for 2023. They tend to just publish the raw data tables, so I like to dig into the data and get into what the data actually means. I’ve done this for the last couple of years, and you can expect many charts and graphs.…
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RAJAR Q3 2022
This post is brought to you in association with RALF from DP Software and Services. I’ve used RALF for the many years, and it’s my favourite RAJAR analysis tool. So I am delighted that I continue to be able to bring you this RAJAR analysis in association with RALF. For more details on the product, contact Deryck Pritchard via…
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Read Those Podcasting Contracts Carefully
Today’s edition of Podnews, splashes with a report about a podcast called Sex, Lies and DM Slides being relaunched by Spotify without the original hosts. One of those original hosts who created the show is upset and has complained on Instagram about the move. I have no knowledge of this particular case nor the agreement…
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5,331,034 Podcasts
Based in part on a short thread I posted on Twitter the other day. Spotify sent out a notification the other day that proudly proclaimed. “How many podcasts?!“5331034. Dig deep and discover yours.” Spotify has over 5 million podcasts then. But is that a good thing? How many of those titles are good? Can I…
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Podcasts in Twitter
Note: This is a slightly expanded version of a Twitter thread that I published earlier today. Last week came news that Twitter was including podcasts in its app, and today I noticed that my beta version of the Twitter Android app now included podcasts, so here are a few initial thoughts based on playing with…