Category: Podcasts

  • The End of the Podcast Exclusive?

    The End of the Podcast Exclusive?

    In the last week or so, two of the biggest podcasts deals around have been renewed. Smartless has moved away from Amazon/Wondery to SiriusXM Media in a “multi-year” deal said to be worth $100m. While SiriusXM members will get early, ad-free access to the title, everyone else will still be able to listen on RSS.…

  • Edison Podcast Metrics UK – Top 25 Q3 2023

    Edison Podcast Metrics UK – Top 25 Q3 2023

    Edison Research has just released their Top 25 shows for Q3 2023 from Edison Podcast Metrics. This follows their initial Top 25 for Q2 2023, released last September. Rank Podcast Producer Up/Down 1 The Joe Rogan Experience Joe Rogan – 2 The Diary Of A CEO with Steven Bartlett  The Diary of a CEO –…

  • Most Popular Apple (& Spotify) Podcasts of 2023

    Most Popular Apple (& Spotify) Podcasts of 2023

    Updated to include Spotify’s Top Podcasts. See below. It may only be 28th November, but Apple is trying to get ahead of other streaming music and audio services by publishing its year-end round ups early. And today they’ve announced the Most Popular Podcasts of 2023… at least amongst listeners who use the Apple Podcasts app.…

  • RAJAR Audio MIDAS Research – Autumn 2023

    RAJAR Audio MIDAS Research – Autumn 2023

    RAJAR released its latest MIDAS research report at the end of last week, and it’s always worth examining. A reminder that MIDAS recontacts 2,410 previous RAJAR survey listeners to dive deeper into how they listen to digital audio. RAJAR publishes a summary report on its website, although subscribers get more detailed access to the data.…

  • YouTube Podcasts in the UK and the YouTube Advertising Conundrum

    YouTube Podcasts in the UK and the YouTube Advertising Conundrum

    This is something of a follow-up to my recent piece about YouTube and podcasts. As ever, these are my personal views and don’t represent those of my employer. This week, YouTube officially launched podcasts in YouTube Music in the UK. Separately, some details of how advertising in podcasts on the YouTube platform might work. From…

  • Edison Podcast Metrics UK – Addendum

    Edison Podcast Metrics UK – Addendum

    Last week I wrote about Edison Research’s newly published Top 25 UK podcasts in Q2 2023. Go back and read that if you haven’t already. Melissa Kiesche is Senior Vice President at Edison Research and is responsible for the data, and James Cridland interviewed her on this week’s Podnews Weekly Review and it’s well worth…

  • YouTube and Podcasts

    YouTube and Podcasts

    Introduction Earlier this week, Google announced that their Google Podcasts app will be discontinued in 2024. They are instead pointing listeners to YouTube Music: “Looking forward to 2024, we’ll be increasing our investment in the podcast experience on YouTube Music — making it a better overall destination for fans and podcasters alike.” To facilitate this…

  • Edison Podcast Metrics UK – Top 25 Q2 2023

    Edison Podcast Metrics UK – Top 25 Q2 2023

    Updated with more information on the recall methodology and to note that BBC data is based on BBC Sounds listening. Having trailed it at The Podcast Show in London, Edison Research today published the first full findings of their Podcast Metrics survey for the UK. The survey was conducted by interviewing 2,273 weekly podcast listeners…

  • Spotify Grifts

    Spotify Grifts

    I confess that I’m fascinated by a series of grifts that have been reported on recently with respect to Spotify royalties. Let’s go through some of them, and explore whether they hold up. The 30-Second Get-Rich-Quick Track This comes from a JP Morgan finance analyst who claimed in an FT piece that someone could create…

  • Getting Your Podcast Promo Code Right

    Getting Your Podcast Promo Code Right

    A short PSA about podcast promo codes. There’s a certain advertiser on podcasts right now who has a podcast promo code in the copy, which is absolutely fine. But they specify in the copy that the promo code listeners should use for the discount must be, “All lower case.” Really!? Is there really any kind…

  • Edison Podcast Metrics UK

    Edison Podcast Metrics UK

    This week I’ve been at the London Podcast Show 2023, and I’ll write more about that in another entry. But one of the big announcements that came out of the event was that Edison Research is launching their Edison Podcast Metrics in the UK. In the US, Edison Research has been producing what have effectively…

  • Ofcom UK Podcast Survey 2023

    Ofcom UK Podcast Survey 2023

    Ofcom has just published its latest Audio and Podcasts survey data for 2023. They tend to just publish the raw data tables, so I like to dig into the data and get into what the data actually means. I’ve done this for the last couple of years, and you can expect many charts and graphs.…